From daily streams to Mega LIVE productions, we build interactive shopping experiences around entertainment, talent, creative, and real-time commerce.
LIVE Formats
What kind of LIVE do you need?
Daily LIVE
Build a recurring LIVE rhythm that keeps your shop active, your audience engaged, and your products moving.
Mega Live
Create high-impact LIVE moments around launches, seasonal campaigns, major drops, and cultural moments.
Creator LIVE
Bring trusted creators, their audiences, and authentic product storytelling into your LIVE strategy.
Event LIVE
Extend physical activations into real-time social experiences that audiences can join from anywhere.
What Goes Into Puff LIVE?
From the first concept to the final cue, we bring every part of LIVE together.
Creative Direction
Shape the concept and visual world around the brand, audience, products, and campaign moment—from show ideas to digital assets and the overall on-screen look.
Run of Show
Build a clear show flow across segments, product moments, offers, giveaways, guest appearances, transitions, and audience engagement.
Talent & Hosts
Match the right hosts and creators to each show, with clear product messaging, talking points, cues, and on-camera direction.
Set & Production Design
Create the physical and digital world of the LIVE through custom sets, props, product displays, signage, overlays, and on-screen graphics.
Production
Bring every technical element together—from cameras, lighting, and audio to streaming setup, testing, show calling, and on-site operation.
Commerce Strategy
Build the shopping journey around product priorities, offers, promotions, giveaways, and real-time engagement—making commerce part of the show.
Process
From Prep to Post-LIVE
Every LIVE moves through a clear production process.
01
Pre-LIVE
2-3 Weeks
Host Onboarding
Pre-heat Content
Product Assortment
Creative Development
02
LIVE Days
2-3 Days
Production Setup
Live Schedule
Live Production
Ad & Paid Media
03
Post LIVE
1 Week
Recap Report
Asset Delivery
Recap Meeting
LIVE Showreels
A look at our LIVE productions—on camera, on social, and behind the scenes.
What Makes a LIVE Work
Great LIVE turns attention into participation, participation into commerce, and every show into the next opportunity.
Clear Objectives
A strong LIVE starts with a clear goal—whether it’s GMV, a product launch, awareness, or engagement.
Real-Time Commerce
Product storytelling, offers, urgency, and audience interaction turn attention into action while the moment is happening.
Continuous Optimization
Every LIVE reveals what audiences respond to, which products perform, and what can make the next show stronger.